Don't Say "Buy" for the Wrong Reasons

Don't buy fashion. Buy style - your style.
Don't buy for a singular use. Buy for variety to mix and match.
Don't buy into fads. Buy into adapting fads to suit your own style.
Don't buy into this year's hot colors. Buy YOUR hot colors.
Don't buy price. Buy cost. A $100 item that lasts 10 years cost only $10 a year.
Don't buy an "outfit."  Buy into outfitting your wardrobe with clothing and accessories that mix and match and maintain your personal style.